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`Cut-price` supermarkets lead as shoppers look to avoid debt

10/03/2009

New research has suggested that shoppers are continuing to seek out bargains and avoid debt as the economic downturn continues, with supermarkets that promote a `cut-price` image faring better than their competitors.

Research from TNS Worldpanel showed that Asda and Morrisons experienced particularly strong sales growth in the market over the past three months, compared with the same period last year.

`Budget` supermarkets Aldi and Lidl also performed well, with sales growth of 19.3% and 13.1% respectively in the past three months.

A spokesperson for Debt Advisers Direct said: "Whereas in the past many people simply went to their nearest store, shoppers are now much more conscious about `shopping around` to save money and minimise their chances of getting into debt."

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