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Debt: supermarkets enter festive price war

28/11/2008

Three of the UK’s leading supermarkets have all promised price cuts ahead of the festive period, as the financial crisis threatens to subdue consumer spending.

Tesco was the first to announce it would cut prices on about one thousand products this week, with Asda and Sainsbury’s following suit shortly afterwards. The news will be a boost to the many people facing problems with debt due to the fast-rising costs of living over the past year.

The announcements follow the Government’s announcement that VAT would be cut to 15% – effective as of Monday (1st December) – which is expected to prompt many retailers to cut prices accordingly. Supermarket price cuts look set to exceed the 2.5% VAT drop, however, with Tesco promising price cuts of up to 50% on some products and Sainsbury’s announcing cuts of £200 on some wide-screen televisions.

A spokesperson for Debt Advisers Direct commented: “Supermarket price cuts could be good news all round, since they could benefit both consumers and the businesses, which is good for the economy.

“It should also help to minimise the number of consumers falling into debt due to Christmas spending this year. As always, we advise anyone who finds themselves struggling with debt to seek expert debt advice as soon as possible.”

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Debt Advisers Direct offer free debt advice and a range of debt solutions, including debt management plans, debt consolidation loans and IVAs (Individual Voluntary Arrangements).

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